A Whack on the Side of the Head

A Whack on the Side of the Head coverA Whack on the Side of the Head
by Roger von Oech

Even though I thought this would be a cheesy self-help book, my opinion was quickly changed and became a very important tome. Whack teaches you just how to free up your imagination and think out of your proverbial, self-imposed box, altering your line of thinking to allow you to get to more innovative ideas and concepts. Also very worthwhile is Roger von Oech’s follow up, A Kick in the Seat of the Pants.

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Jason Santa Maria is a graphic designer living and working in sunny Brooklyn, NY. More »


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